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About Us

Truly’s has been an iconic fixture in Wellesley Center since 1989. The original shop was a yogurt-only shop before introducing a wide variety of ice creams a few years later. The concept was very simple – serve the highest quality, locally sourced products in generous portions with lower prices – a tradition that continues today.

Everybody wants to know about our in-house soft serve. There are 2 parts to our secret formula – our proprietary recipes and the dedication to an older, more time honored approach that creates the lightest and creamiest soft serve found anywhere.
We also pledge to source our ice cream + yogurt only from local farms.

We measure our success by making a difference for the residents, college students, and the local workforce that we serve. We have kept things simple and honest by maintaining our Wellesley roots so we can keep our focus on our only location.


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Rep/Contact Info

Jeff Marcus
Steve Marcus
Karly McIntosh