Why video needs to be the centerpiece of your digital marketing strategy
Join Angela Pitter (CEO and Founder LiveWire Collaborative) and Robert Lee (Executive Producer/Owner of Sha La La La Productions) in a conversation on incorporating video into your Digital Marketing Strategy.
According to a report released by Cisco last year, video is projected to account for over 80% of all online traffic by 2020. In fact, today 100M hours of Facebook Videos are watched daily and another 650M hours on YouTube.
While the rise of video isn't exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. In this session, we’ll breakdown the myth. We’ll discuss why businesses need to use videos, provide examples of various formats and then demonstrate how it can easily be repurposed and distributed to maximize your ROI.
You’ll leave this session with an understanding of the following:
- Benefits of using videos for your overall digital marketing strategy
- Unique requirements for each channel (Website, Facebook, Twitter, LinkedIn, etc)
- When you need a professional video vs. live video
- Tips for repurposing video content and useful tools