What's in a Name? Brand as Competitive Advantage

Description

For companies, large and small, across a variety of industries from software and semiconductor to food, beverage and financial services, brand is paramount. Join us as we discuss the latest social media, intellectual property, and other strategies for building and maintaining a brand. Our panelists will share their experiences and insights, including:

• Often overlooked IP strategies for brand protection
• Strategies for building a business narrative
• Social media must-haves for established and emerging businesses 
• Social media and brand as a financing strategy

• Stacy DeBroff CEO/Founder Influence Central
• Sean Ford  Chief Marketing Officer  LogMeIn
• John Gallant  Chief Content Officer 
• IDG Enterprise Christopher Mirabile Managing Director  Launchpad Venture Group Lecturer/Entrepreneur in   Residence Babson College
• Alfred Yen  Professor  Boston College Law School Scholar in Residence Gennari Aronson