The Product is You
Event Sponsors
Date and Time
Wednesday Mar 18, 2015
5:30 PM - 7:00 PM EDT
Wednesday March 18, 5:30-7pm
Location
The Bulfinch Group
160 Gould Street, Suite 310
Needham, MA
Fees/Admission
$10 members, $20 non-members
light refreshments provided
Space is limited, RSVP by March 13.
Description
Please join us for an informational presentation and networking event featuring Mark Magnacca.
Participants will learn how to:
- Use a personal biography to articulate their real value and pass the "So What" test
- Understand the "Psychic Real Estate" they want to own in the minds of their clients
- Quickly and effectively communicate what they do in the form of an elevator speech
Mark Magnacca is a co-founder and president of Allego, and is the author of The Product is You and So What? How to Communicate What Really Matter to Your Audience. His work has been featured in numerous media outlets including Fox TV, The New York Times and The Boston Globe. Prior to co-founding Allego, Mark found Insight Development Group, Inc., a leading Sales and Presentation training firm specializing in the Financial Services Industry.
