Cause-Marketing: Doing Well and Doing Good

Description

Melissa Radin Goldstone, a pioneer in cause marketing and social impact strategist, will unpack cause-marketing. Participants will learn what cause marketing is, how it evolved, and how cause-marketing can help drive sales for businesses and raise funds and awareness for nonprofits. Melissa will highlight some best-in-class examples from powerhouse purpose-driven brands and share criteria that companies can use to select social issues and explain how nonprofits can better position themselves to attract corporate support.